MeetingHero.ai, and why I shut it down

You connected a Google or Outlook calendar. MeetingHero found your upcoming meetings, researched the attendees and their companies, and sent a short briefing to your email or calendar before each one.

• Discussion starters. Talking points based on each attendee’s background and their company’s news.
• Company deep dives. The context and recent news of the company you were meeting.
• Attendee profiles. Education, career history and recent achievements.

I launched on May 17, 2025. When it didn’t take off, I relaunched in July with a redesigned site, free tools and a trial, and made videos and blog posts to find users.

Watch the relaunch demo, opens in a new tab.

I had passionate users, and there weren’t enough of them.

• 39 users served. In the product’s life.
• 7,402 meetings analyzed. And 1,674 briefings completed.

It never became a business. Heavy users cost more in AI usage than the lighter users could cover, and AI costs fell more slowly than I had assumed. People had grown tired of paying for AI tools, I couldn’t explain why mine was better than asking ChatGPT directly, and referrals and outreach didn’t bring in enough new users.

Read the full statement, opens in a new tab.