Social Media & Your Brand

Presenter

Luis Topete MESA Schools Program director at San Diego State University

Summary

How does one create a leadership brand?

• The way you behave
• The way you react
• The way you interact

This defines your reputation and by extension your brand.

Must take control: take time and action to learn and improve. Then adapt! You have to take the things you learn and take action.

Social media allows us to

• Connect
• Interact
• Influence

Everyone is on social media creating their own brand:

• People
• Employers
• Companies