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Social Media & Your Brand


Luis Topete MESA Schools Program director at San Diego State University


How does one create a leadership brand?

  • The way you behave
  • The way you react
  • The way you interact

This defines your reputation and by extension your brand.

Must take control: take time and action to learn and improve. Then adapt! You have to take the things you learn and take action.

Social media allows us to

  • Connect
  • Interact
  • Influence

Everyone is on social media creating their own brand:

  • People
  • Employers
  • Companies